D304 1911-1914 General Baking Co.


The D304 set is one of the most aesthetically pleasing baking issues. This set is popular because of the block shaped cards with poses unique to the D304 set. Unlike many tobacco, caramel and other baking cards, the D304 poses were not used for any other set. This makes the set extra challenging for the collector seeking to acquire these poses. There are 25 cards in the D304 base set. There are also five variations where the player's team name has been blacked out as a result of the player being traded (Chance, Chase, Crandall, Evers and Herzog). This makes a total of 30 different fronts for the D304 master set.

The D304 issue has five backings: Brunners Bread, General Baking, ButterKrust, Weber Bakery, and Martens Bakery. It is clear the Brunners Bread backing is far and away the easiest to locate. The most scarce backing is not so easy to discern. The two most scarce backings appear to be Martens and Weber. These two backings appear to be comparable in terms of scarcity. ButterKrust appears to be the third most scarce backing, followed by General Baking and then Brunners. It again should be noted that General Baking is significantly more difficult to locate than Brunners. It is clear the buyer will have to pay a premium to acquire a General Baking, ButterKrust, Weber or Martens backing.

The Fred Tenny card appears especially difficult to locate. It is unclear at this time why the Tenny is so scarce. However, dsue to this extreme scarcity the Tenny can fetch $400 or more even in PR condition.

The price guide below is for Brunners Bread. The cards of the five "blacked out" fronts are also included for completeness, even though it is reasonably certain these five cards cannot be found with a Brunners backing. The General Baking and ButterKrust backings carry a premium over the listed prices. Martens and Weber backings can carry a significant premium over the listed prices.


D304 Checklist and D304 Brunners Bread Price Guide
PLAYER PR GD VG
J. Frank Baker (front)  (back) 400 750 1075
Jack Barry 150 300 550
George Bell 150 300 550
Charles Bender (front)  (back) 400 750 1075
Frank Chance (Chicago) (front)  (back) 400 750 1075
Frank Chance (team blacked out) 550 1050 1475
Hal Chase (New York) (front)  (back) 175 375 575
Hal Chase (name blacked out) 200 450 750
Ty Cobb (front) 3050 6450 10550
Eddie Collins (front)  (back) 400 750 1075
Otis Crandall (New York) 150 300 550
Otis Crandall (name blacked out) 175 350 600
Sam Crawford (front)  (back) 400 750 1075
John Evers (Chicago) (front)  (back) 400 750 1075
John Evers (name blacked out) 550 1050 1475
Arthur Fletcher 150 300 550
Charles Herzog (New York) (front)  (back) 150 300 550
Charles Herzog (name blacked out) 175 350 600
M. Kelly 150 300 550
Napoleon Lajoie 600 950 1375
Rube Marquard 400 750 1075
Christy Mathewson (front) 1750 3450 6550
Fred Merkle 150 300 550
Chief Meyers 150 300 550
Marty O'Toole 150 300 550
Nap. Rucker 150 300 550
Arthur Shafer (front)  (back) 150 300 550
Fred Tenny 400 800 1050
Honus Wagner (front)  (back) 1950 3550 6750
Cy Young 1650 3050 5750

Brunners Bread ButterKrust Martens Bakery

Weber Bakery General Baking

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